Product Launch

Power. Speed. Accuracy. Pick Three.

Years of development, research, and analysis lead to a single, solitary event: the product launch.

So much depends on those first 6 months. Getting it right is critical. Our clients turn to us for a comprehensive action plan to give their launch power, speed, and accuracy.

We offer the following services to optimize your launch:
National, regional, and local KOL mapping
Message tracking / ATU studies
Market segmentation
Message Testing
Vis-aid / concept testing
DTC ad testing
Promotional effectiveness
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