Executive Team

Roger Jensen - President & Chief Executive Officer
Roger has over 20 years of management experience building and leading teams in healthcare and online applications. Prior to joining AlphaDetail, Roger managed the Engineering and Production services for ViewCentral, Inc. (acquired by Rainmaker Systems). Before joining ViewCentral, Roger was the Director of Operations for SatMetrix, a leading provider of customer experience measurement systems. Roger has extensive experience in healthcare-related organizations, including clinical trial data management, laboratory information systems, and medical devices. Roger holds a BA in Chemistry from the University of Minnesota and an MBA from Santa Clara University.

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Bob has over 25 years of experience working with pharmaceutical, biotech and life science companies. His experience includes positions as CFO and senior financial management positions at several successful start-up companies, including Invivodata, Chingari Software, LJL BioSystems and Sequoia-Turner, as well as larger companies such as Tandem Computers, Siemens and Searle Pharmaceuticals. During his time at Invivodata, he served as CFO over a period of rapid growth during which the company established itself as a leader in clinical trial design services and software solutions for collection of patient self-report data in clinical trials. At LJL BioSystems (a leading manufacturer of high throughput screening instrumentation and consumables used for drug discovery and genomics research) he served as Vice President, Finance and Administration during which time the company experienced significant growth and completed a successful IPO. Bob's background also includes mergers and acquisitions work, operational management responsibility and substantial experience in helping guide rapid growth, high-technology companies through the start-up stage. Bob holds an MBA with a concentration in Operations Research from the University of Massachusetts at Amherst and a B.S. in Business Administration from Nichols College.

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Dave Johnson - Vice President, Professional Services
Dave has nearly 20 years experience in all facets of marketing research, primarily supporting the pharmaceutical and biotech industries. Dave spent nearly 15 years in marketing research, product management and consulting at Verispan, with a heavy emphasis on secondary research in pharmaceutical promotion, drug utilization and managed care, as well as patient data consulting. Dave was part of the founding team at Verispan that helped to pioneer patient studies for the company’s pharmaceutical and biotech clients. These studies helped make significant advancements in measuring healthcare trends, including promotion response analysis, sales targeting and compensation strategies and brand segmentation. Prior to Verispan, Dave worked in marketing research at Warner-Lambert, supporting the cardiovascular and women’s health teams. Dave also spent time in marketing research roles at Arbitron ratings, IMS Health (London office) and Life Fitness (Munich office). Dave has a Bachelors degree in business administration from Shippensburg University and a Masters degree in International Business from the University of South Carolina.

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Rishi Varma - Vice President, Sales & Marketing
Rishi has been working in the pharmaceutical and biotech industries for over 10 years. As a senior engagement manager for Strategic Decisions Group (SDG), Rishi helped several top-tier pharmaceutical companies in strategy development and process design throughout the R&D and marketing value chain. He was also selected by SDG to lead the development of its biotech practice. Rishi has advised top executives of Fortune 500 clients such as Pfizer, BMS, Aventis, Abbott, Pharmacia, Amgen, and many others. As a Director of pharmaceutical and life sciences at Aptilon Health (an e-Health company), Rishi sold pilot projects to pharmaceutical clients and helped develop the company's value proposition. Rishi holds a BS in Industrial Engineering and an MS in Decision Analysis from Stanford University.

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Denise Dorning - Sr. Director Professional Services
Denise has been working in the pharmaceutical, biotech, and technology industries for over a decade. As a senior consultant with American Management Systems (AMS), Denise designed software to meet client business needs, conducted comprehensive quality assurance testing, designed business processes to integrate with software solutions, and led implementation efforts. As a senior engagement manager at SDG, Denise worked with several top-tier pharmaceutical and biotech companies on R&D and commercialization strategies. Denise has deep knowledge of the life sciences industry, familiarity with the challenges faced by pharmaceutical executives, and a thorough understanding of proven methodologies to overcome these challenges. She has led and supervised projects for many blockbuster drugs spanning multiple therapeutic areas. Denise holds a BA in Mathematics and Economics from the University of Virginia and an MS in Decision Analysis from Stanford University.

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Bob Latshaw - Vice President Sales
Bob has been working in pharmaceutical marketing, sales, market research, and systems for more than 30 years. Bob spent 10 years at IMS where he had product ownership of market research secondary data. As a Healthcare Executive Consultant with Qwest Solutions, Bob consulted with brand teams and market researchers for several major pharmaceutical companies. As a Director of eBusiness at BMS, Bob developed successful strategies for marketing and sales. Bob holds a BS in Business Administration and an MBA from LaSalle University.

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