Executive Team

Rishi Varma - President & Chief Executive Officer
Rishi has over 14 years experience working in the pharmaceutical and biotech industries.

Rishi is an AlphaDetail founder and has led hundreds of marketing research studies – U.S. and global -- for a diverse array of pharmaceutical, biotech and medical device clients. He has experience across a wide array of therapeutic areas, from highly niche specialty areas to broad generalized therapies. He has conducted research with numerous patient, physician and other healthcare provider segments.

Rishi has been instrumental in advancing AlphaDetail’s marketing research analytical techniques. He is an expert in all facets of quantitative research, with significant expertise in conjoint analysis, market assessment, product profile testing, ATU studies, concept testing, segmentation, positioning, and Key Opinion Leader (KOL) identification. Rishi has also spearheaded proactive initiatives to help support the industry, including a 2009 PBIRG conference presentation on Emerging Markets.

Prior to AlphaDetail, as a senior engagement manager for Strategic Decisions Group (SDG), Rishi helped top tier pharmaceutical companies in strategy development and process design throughout the R&D and marketing value chain. He was also selected by SDG to lead the development of its biotech practice.

Rishi holds a B.S. in industrial engineering and a MS in decision analysis from Stanford University

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Roger Jensen - Vice President, Operations
Roger has over 20 years of management experience building and leading teams in healthcare and online applications. Prior to joining AlphaDetail, Roger managed the Engineering and Production services for ViewCentral, Inc. (acquired by Rainmaker Systems). Before joining ViewCentral, Roger was the Director of Operations for SatMetrix, a leading provider of customer experience measurement systems. Roger has extensive experience in healthcare-related organizations, including clinical trial data management, laboratory information systems, and medical devices. Roger holds a BA in Chemistry from the University of Minnesota and an MBA from Santa Clara University.

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Robert Beggs - Chief Financial Officer

Bob has over 25 years of experience working with pharmaceutical, biotech and life science companies. His experience includes positions as CFO and senior financial management positions at several successful start-up companies, including Invivodata, Chingari Software, LJL BioSystems and Sequoia-Turner, as well as larger companies such as Tandem Computers, Siemens and Searle Pharmaceuticals. During his time at Invivodata, he served as CFO over a period of rapid growth during which the company established itself as a leader in clinical trial design services and software solutions for collection of patient self-report data in clinical trials. At LJL BioSystems (a leading manufacturer of high throughput screening instrumentation and consumables used for drug discovery and genomics research) he served as Vice President, Finance and Administration during which time the company experienced significant growth and completed a successful IPO. Bob's background also includes mergers and acquisitions work, operational management responsibility and substantial experience in helping guide rapid growth, high-technology companies through the start-up stage. Bob holds an MBA with a concentration in Operations Research from the University of Massachusetts at Amherst and a B.S. in Business Administration from Nichols College.

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Denise Dorning - Associate Vice President, Professional Services
Denise has over 12 years experience working in the pharmaceutical, biotech, medical device and diagnostic industries. Denise has been with AlphaDetail since the company’s inception in 2001. As an Associate Vice President of Professional Services, Denise has supervised and led hundreds of marketing research studies for a diverse array of pharmaceutical clients.  Denise’s experience spans the spectrum of pharmaceutical and biotech products, from early stage candidates through mature products nearing the end of their lifecycle.

Denise has extensive experience in a wide range of marketing research methodologies with particular expertise in market assessment, product profile testing, conjoint analysis, ATU studies, concept testing, message testing, segmentation, positioning, and Key Opinion Leader (KOL) identification.   She has significant experience across the majority of therapeutic areas, with particular emphasis in ophthalmology, infectious disease, oncology, CNS, cardiovascular, metabolic disorders, nephrology, and medical devices.

In addition to domestic U.S.-only studies, Denise has experience conducting research in Europe, Asia, and Latin America.  She regularly conducts research with physicians, other healthcare professionals and patients.

Prior to AlphaDetail, Denise was a senior engagement manager at Strategic Decisions Group (SDG), a boutique consulting company, where her work focused on the life sciences industry. While with SDG, Denise advised top pharmaceutical and biotech companies on R&D and commercialization strategy.

Denise holds a B.A. in mathematics and economics from the University of Virginia and an MS in decision analysis from Stanford University

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Daniel Parris - Associate Vice President, Professional Services
Since joining AlphaDetail in 2004, Daniel has been instrumental in driving its growth through his consistent focus on research excellence and customer satisfaction.

As an Associate Vice President of Professional Services, Daniel has helped multiple top-tier pharmaceutical companies in brand strategy and process design throughout the R&D and marketing value chain. He has conducted hundreds of research projects in a wide variety of therapeutic areas, with a particular emphasis on neurological disorders, HIV, growth disorders, oncology, and hospital-based research with physicians and other healthcare providers.

Daniel has significant experience in conducting research across all phases of product lifecycles, from clinical development through brands nearing LOE. He specializes in large sample quantitative studies, with a particular focus on ATU studies, message tracking and product concept testing.

Prior to joining AlphaDetail, Daniel worked in Business Development at LifeScan, a J&J Company. Daniel holds a BS in Chemical Engineering from Stanford University.

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Bob Latshaw - Vice President Sales
Bob has been working in pharmaceutical marketing, sales, market research, and systems for more than 30 years. Bob spent 10 years at IMS where he had product ownership of market research secondary data. As a Healthcare Executive Consultant with Qwest Solutions, Bob consulted with brand teams and market researchers for several major pharmaceutical companies. As a Director of eBusiness at BMS, Bob developed successful strategies for marketing and sales. Bob holds a BS in Business Administration and an MBA from LaSalle University.

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